Dancehall has long been the genre of showdowns & clashes with anyone bold enough to step in its arena earning the chance to compete with the best of the best. Lyrically driven it takes skillful artists to compose melodies and hooks that have a shelve life of longer than 4 weeks, not to mention the appeal needed to grace highly competitive local circuit charts. The year is 2007 and a bubbling young DJ in Einstein is preparing for a musical assault. Having only recently received recognition as a true lyricist Einstein exudes confidence in his work. Judging by his string off break out singles he is ready for warfare with sharp flows flipping verse in verse out with the deep texture of a well trained voice powering over most of the summer’s hottest riddim tracks. Einstein who is an independent artist with no label ties is however the first to tell you that this is only the beginning and dancehall is no one man band, “connections and goodwill goes a far way in getting your work out to the masses”. Now coming into his own Einstein has an attentive audience craving new records, mix that with the respect of most local Radio DJ’s and in a few years dancehall could see a next crossover prospect.
His image is crisp and with a distinct personality that seems to explode once he steps foot on stage mic in hand the Rise up the Rifle DJ is strapped with extra clips in hand scoping a successful career in music.
ONE876 went in search of the rising artist to get a better feel of what he has to offer dancehall music.
EINSTEIN
Real name: Jermaine Einstein Shaw
Community: Spoilers/ Central Kingston/ South Side/ Jungle
Management: Independent
ONE876
Ok Einstein what made you decide to become a DJ?
EINSTEIN
“Well it was good music first of all; all type of music Hip hop, Rap, Souls, Dancehall and more so the artists. The artists dem that put out good work, the lyricist dem because what draw me to music is lyrics, me a DJ from me a 10 y.o but mi really start pay attention at 14 to Bounty Killa, Spragga Benz and many more.
ONE876
What was your first break out single?
EINSTEIN
“Well the first single that I did was a song called Love Your Life on True Blue Recording Label in 2001 and the second one was Nah Run that I did for Scatta Dancehall Rock Riddim inna 2003 and the third one was Wet Up Yourself for Scatta also but the real break out single was Rise The Machine / Excalibur that I did for Steven McGregor on the Power Cut Riddim, Yea that was the big one.
RudegaL.com
What are some of the strides you’ve made so far, how has things been progressing?
EINSTEIN
“Well a long time mi inna the music business and nothing never really use to gwan, even when we a do the first set a songs but since me sing the tune for Steven “Genius” McGregor it really tek mi places cause all people a call from foreign now dem want to book me for shows, a Jamaica mi start get a whole lot of shows to do. I have some small island shows coming up, one in New York a tour in Germany, so since that song progress has been made.
ONE876
How would you describe your style of DJ?
EINSTEIN
“Well my style is a type of Singjay but it hardcore, it not really soft, Lol. It have hooks, it catchy, I sing for the punch lines and just flow but when mi touch the verses mi really meditate cause mi like lyrics, mi like when someone can listen and get substance out of it.
ONE876
Who are some of the producers you’ve worked with?
EINSTEIN
“Mi work with Steven McGregor everybody done know that, mi work with Jam Two, Birch, Delly Ranks a real good producer and DJ, mi work with Baby G that a Jam Two brother King Jammy’s youth dem, Disc Jock Ice from Coppershot and nuff other producers.
ONE876
I saw a video clip of your latest single Black Rain Fall, talk to me about that project?
EINSTEIN
“Well Demarco is the producer of the song, he called me one night and ask me to voice on his riddim so I jumped on my bike and go down to King Jammy’s studio and me and him sit down a vibe till mi come up with the melody Black Rain Fall. After it done mix mi decide say me ago give them a video for it so mi check mi video director friend Smokie and do a video, right now it a get crazy rotation but Black Rain Fall is not the only new single out, Mi have a ting call Shoot Dem Up on Delly Ranks Shoota Riddim and mi have High Rise on Jam Two Slash Out Riddim.
ONE876
Ok and you have a mix tape out?
EINSTEIN
“Yea mon the mix tape a go hard people love it cause me is a man that promote my ting dem, mi nuh feel shame fi tek a money outta mi pocket and buy 2000 CD and burn it and give them away free just like how mi tek my money outta my pocket and shoot my video fi promote the ting.
ONE876
Aright go ahead and big up all who help Einstein along in music, call some names.
EINSTEIN
“As mi say big up the producer dem, big up Scatta, Jam Two, Demarco, Delly Ranks, Steven McGregor, DJ Ice, Baby G, DJ Marvin, DJ Quami, ZJ Liquid, Troy Porter and all other Disc Jocks that hear Einstein and say yow da youth ya have potential cause at the end of the day me only make the first move.
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